Internet Lead Generators
walking into your office on Monday morning and finding ten hot
leads flowing into your inbox. What a way to start business on
a Monday, huh? Lead Generation is not a new form of gaining new
business, but it now has a new approach. Rather than sitting at
a trade show table for hours on end, or sitting up a display in
hopes that targeted consumers will complete a form, you can have
leads generated and sent to you using the technology of the Internet.
A lead generator is any marketing-related activity intended to
publicize the availability of a vendor's product or service. Lead
generators may be as simple as printed advertising in a newspaper
or trade journal, or as formidable as an industry exhibit.
Internet technology is also broadly employed to acquire leads
from Web site visitors that seek to access helpful information,
articles, or downloads. For example, a popular Web site may advertise
an interesting report, but require the visitor to register with
their contact information before accessing the promised content.
The resulting lead is then passed back to the advertiser for sales